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Every website needs a lot of links to increase there link popularity which in turn leads to elevated search engine rankings. Higher search engine rankings will direct more traffic and increase overall sales and profit. Inbound links can be produced by link exchange programs, buying links or making your website so useful that other website owners link to it naturally. Links from related theme based sites, drive more relevant traffic who are interested in the products and services you provide and will also result in more sales conversions. There are many questions you need to think about when actively searching for inbound links i.e. Is the website relevant to my target audience? or Will this website be advantageous in my search engine rankings. We have made the following guidelines which must be adhered to when purchasing a link or searching for an inbound link by other means from other websites to bring quality to your links.
- First you should get a One Way Link. Try to avoid a reciprocal link, if that's not possible you can go for a three way link.
- Links must be from closely related or complementary sites to the theme of your website. You should consider the theme of the entire site which is more important but if the website falls into a broad match theme you can also consider the theme of the pages from where you are getting your inbound links.
- You should not accumulate more than one link from each domain.
- The more outbound links a page has the less value it becomes. Please ensure that there are not more than 30 links on a page from which you are getting inbound links.
- Links should contain the target keyword or key phrase as a text hyperlink and you must vary the link text.
- Links should contain the target keyword or key phrase as a title tag on the text hyperlink.
- Don't get only links for your home page you must have deep linking to sub pages which are important on your site to make the link building strategy more natural.
- Links should be followed by a brief description of the target website also containing relevant keywords.
- You should perform satisfactory randomization in the anchor text and associated link description text so as to not have a set pattern of linking.
- Staggered deployment of the links to avoid any search engine penalties gain no more than 30 every 4 weeks.
- Links should not be from framed pages or java scripts.
- Links should not be through redirection scripts i.e out.php or jump.cgi it should be direct so that search engines can consider it as vote.
- Links should not contain a "nofollow" tag or any other robot tags.
- Links should not be on flash sites or pages.
- Links should not be on a links page excluded by a robots tag.
- All Links should not be on a site penalized or banned by Search Engines.
- Links not from link farms or link exchange sites, Free For All Sites, linking clubs or any free sites.
- Links should not be from same ip address they should exist on sites with unique c-class IP addresses only.
- Links should be from pages which are already indexed by search engines .
If you follow the above quality guidelines we guarantee that your link building campaign will give you the highest possible benefits to improve you link popularity and search engine ranking. Be sure that your link building campaign is spread over a long time so that there should not be any sudden surge in the incoming links count.
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